Overview
For CleanSkin Co., a Shopify skincare brand, I built a storefront from a template and customized it with Liquid to match a clean, minimal aesthetic. To build trust immediately, I added a pop-up offering a free 5-step skincare guide. This became the centerpiece of a nurturing 3-email welcome flow:
- Welcome Email + Free Guide — value-first introduction.
- Educational Email — skincare tips framed with product context.
- Soft Sell Email — gentle promotion without pressure.
These emails combined polished copy, elegant design, and user-focused storytelling—making them one of my most refined projects.
Process
- Built and customized a Shopify storefront using Liquid.
- Designed a lead magnet popup offering the skincare guide.
- Coded responsive MJML email templates for the entire flow.
- Balanced education-driven copy with subtle product promotion.
- Connected the flow in Klaviyo, set up triggers, and tested delivery.
Screenshots
Results & Learnings
- Produced one of my most well-written and design-forward flows.
- Learned to connect lead magnets to nurturing sequences effectively.
- Strengthened my approach to balancing copy, design, and timing.
- Proved the importance of guiding subscribers step-by-step before presenting an offer.
Key takeaway: Thoughtful storytelling, paired with design and timing, transforms a simple pop-up into the start of a customer journey.
View the code
Open the repo to see MJML templates, email assets, and implementation notes.
View on GitHub