Overview
For CleanSkin Co., a Shopify skincare brand, I built a store from a template and customized it with Liquid to align with a clean, modern aesthetic. I added a pop-up offering a free 5-step skincare guide, designed to attract subscribers and build trust from the start.
To nurture those leads, I created a 3-email welcome flow:
- Welcome Email + Free Guide (value-first introduction)
- Educational Email (skincare tips + product context)
- Soft Sell Email (gentle promotion without pressure)
These emails were among my most polished projects, focusing on clear copy, simple, elegant design, and user-centered storytelling.
Process
- Built and customized a Shopify storefront using Liquid for theme adjustments.
- Designed a pop-up lead magnet for the skincare guide.
- Coded MJML templates for all emails, ensuring mobile responsiveness.
- Crafted copy that balanced education and subtle promotion.
- Connected the flow in Klaviyo with proper triggers and testing.
Screenshots
Results & Learnings
- Created one of my most well-designed and copy-strong flows.
- Learned how to connect lead magnets to nurture sequences.
- Strengthened skills in balancing design + copy + timing.
- Reinforced the importance of guiding subscribers step-by-step before asking for a sale.
Key takeaway: The combination of value-driven content and thoughtful design can turn a simple popup into a complete customer journey.