Overview
I designed and launched a 3-email spring campaign for Fable Nest, a Shopify store selling candles, textiles, décor, and gift bundles. The campaign — Spring Story Begins, Spring Drop, and Last Chance — was coded in MJML, integrated into Klaviyo, and supported by a Shopify pop-up for lead capture. This project demonstrated my ability to manage the full pipeline: from Shopify setup and theme customization (Liquid), to Klaviyo integration and campaign execution, to ensuring emails rendered consistently across devices.
Process
- Created a Shopify store with product listings and customized theme elements using Liquid.
- Built and styled a pop-up to capture new subscribers.
- Planned and wrote a 3-email campaign journey: storytelling → product showcase → final push.
- Hand-coded responsive MJML templates and exported to Klaviyo.
- Scheduled and tested campaign delivery, optimizing for both desktop and mobile clients.
Screenshots
Results & Learnings
By comparing performance to a single-email welcome, this project demonstrated:
- Built a fully functioning Shopify demo store integrated with Klaviyo.
- Created a multi-touch seasonal campaign showcasing both design and automation skills.
- Learned the value of balancing storytelling with clear calls-to-action.
- Gained hands-on experience combining Shopify, Klaviyo, MJML, and Liquid in one project.
What I learned: multi-step flows build stronger trust than one-off campaigns, and timing + segmentation are just as important as design.