Fable Nest – Spring Campaign Launch

Overview

I created a 3-part spring campaign for Fable Nest, a lifestyle brand offering candles, décor, and gift bundles. The sequence — Spring Story Begins, Spring Drop, and Last Chance — was hand-coded in MJML, tested across clients, and launched through Klaviyo.

This project blended visual design, responsive development, and narrative copywriting to capture the feeling of spring renewal while driving product engagement.

Process

• Mapped out the customer journey: storytelling → showcase → urgency.
• Wrote email copy that combined lifestyle imagery with clear CTAs.
• Coded responsive MJML templates and tested across devices & clients.
• Integrated into Klaviyo and scheduled delivery for optimal timing.
• Designed a Shopify pop-up to grow the list alongside the campaign.

Results & Learnings

• Built a fully functional demo Shopify store integrated with Klaviyo.
• Delivered a multi-touch seasonal campaign instead of a single blast.
• Balanced storytelling with persuasive CTAs for stronger engagement.
• Gained practical experience combining MJML, Klaviyo, and Shopify into one cohesive workflow.

Key takeaway: Multi-step campaigns deepen brand connection, while timing + copy matter as much as design.