Prepared but never launched — no live campaigns, audience management, or campaign results are claimed.
Problem
The organization needed preparation for an email program, including campaign planning, email content, and familiarity with the sending platform.
Approach
I worked on campaign planning, email preparation and development, and learning the Mailchimp tools needed for the proposed program.
What I built
- Prepared campaign ideas and email content.
- Worked on email development and platform preparation.
- Learned Mailchimp workflows in the context of the planned program.
Why it matters
The work established a foundation for a proposed email program and developed my familiarity with Mailchimp. The existing audience size describes the project context, rather than campaigns I ran.
Technology
Mailchimp and email development.
What was produced
Prepared an email marketing program for an existing 5,000+ subscriber audience. The program never launched: I did not manage the live list, send live campaigns, or produce campaign results.