Skills
- Email development (HTML/CSS for responsive emails)
- Klaviyo & Mailchimp campaign setup and automation
- Shopify store management (products, apps, theme tweaks)
- WordPress basics (content updates, plugin setup)
- Analytics & reporting (Shopify, Klaviyo, Google Analytics)
- AI for automation & insights (reporting, CRO testing ideas)
Experience
I create and optimize email campaigns that help e-commerce brands grow. My experience includes building automated flows in Klaviyo, coding responsive emails in MJML/HTML, and managing campaigns in Mailchimp. I also integrate Shopify to connect customer data with email, and use AI tools to speed up production and improve campaign quality.
Projects & Writing
Fable Nest – Spring Campaign Launch
Planned and executed a 3-email seasonal campaign (Spring Story Begins, Spring Drop, Last Chance) for a Shopify lifestyle brand. Built the store, customized the theme with Liquid, coded emails in MJML, and integrated with Klaviyo for campaign delivery.
Luna & Stone Jewelry – Welcome & Abandoned Cart Flows
Built a Shopify store from scratch, then designed and coded responsive MJML templates for two automated Klaviyo flows. The welcome flow combined storytelling, education, and reviews, while the abandoned cart flow used urgency to recover lost sales.
CleanSkin Co. – Welcome Flow & Lead Magnet
Built a Shopify store with a lead magnet popup offering a skincare guide. Designed and coded a 3-email MJML welcome flow (guide delivery, education, soft sell) in Klaviyo, with a focus on polished copywriting and clean design.
Missionary Connect App – Email Strategy Research
Prepared to manage a 5,000+ subscriber list in Mailchimp for a client organization. Planned newsletters, sales campaigns, and webinar promotions, while learning large-list management and Mailchimp workflows.
Contact Me
Looking for opportunities in email marketing, campaign development, and e-commerce automation.